She normally travels the world with the Aston Martin Formula 1 team. We were all the more pleased that the lifestyle blogger and aspiring journalist took the time for our shoot.
Petra and Melina met in the Puretoi design studio, browsed through the collection and chose their looks for the joint shoot. The two exchanged views on topics that went far beyond fashion. Melina talked about her exciting job at Formula 1 and her plan to gain a foothold as a journalist after completing her studies. Petra shared her experiences as a longtime entrepreneur while Melina shared some new generation insights with Petra. One thing became clear, the two power women will see each other again soon.
“I find it very important that women support each other, listen to each other and share their experiences. And preferably across generations. No woman has ever benefited from an honest exchange."
We then went to the city of Düsseldorf for the shoot. This time, the design hotel Ruby Coco on Königsallee served as the shooting location.
The successful fashion blogger and influencer Petra Dieners inspires more than 550,000 followers on Instagram and up to a million readers on her blog Favoritenstil.com with her styling ideas. It stands for trend and design-oriented styling in the premium segment and offers its international followers daily fashion inspiration.
With the personal fashion brand PURETOI by Petra Dieners, die-hard fans can now look forward to the fashion blogger's own fashion collections.
In addition to the classic-modern design, the focus of the collections is the quality of the materials. High-quality fabrics such as wool, cashmere or silk are partly made in Germany.
PURETOI can be both classically elegant and suitable for everyday use or staged as a real fashion highlight.
Follow us on our Instagram channel and be inspired by wonderful combinations.
Discover the new love pieces from our first launch in 2023.
We are very happy to expand our collection with more love pieces starting today:
Raglan sweater made of 100% wonderfully soft cashmere, with long or short sleeves, in the spring colors azure, flamingo and off-white, as well as two silk blouses, one-colored and with a fashionista print.
